Latest Articles
The Rise of Dogs (9/11/2007)
Rising affluence and other social factors have led to the emergence of the dog care industry.
Rising affluence and other social factors have led to the emergence of the dog care industry.
Right Priority (9/11/2007)
Inconsistent or unclear traffic rules in Belgium have turned a co-ordination game into a game of chicken.
Inconsistent or unclear traffic rules in Belgium have turned a co-ordination game into a game of chicken.
Value-based Pricing (9/11/2007)
Innovative products offering high customer value should command value-based prices rather than cost-plus prices.
Innovative products offering high customer value should command value-based prices rather than cost-plus prices.
Capping the Sky (9/11/2007)
Death-postponing cancer drugs command high prices because of the third-party payment health insurance system.
Death-postponing cancer drugs command high prices because of the third-party payment health insurance system.
The Brand Game (9/11/2007)
Chinese companies try to move up the value chain by buying established brands.
Chinese companies try to move up the value chain by buying established brands.
Rebate Coupons (9/11/2007)
Mail-in rebate coupons succeed in promoting sales at relatively low cost because of low redemption rates.
Mail-in rebate coupons succeed in promoting sales at relatively low cost because of low redemption rates.
